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Buy Fresh Buy Local Campaign 2007

Page history last edited by John De Circe 10 years, 3 months ago

     Note: please note that this profile of a policy option or program model should (a) link back to the issue overview on this topic, (b) be focused either the local, state, national, or global level, and (c) be neutrally presented, based on facts, and include footnotes for each of the items.  See the Research Guide and Information Sources to assist you.

 

This policy option or model program profile relates to the following issue overview(s):

 

Summary    one paragraph description 


     The Upper MN River Valley chapter is one of the 70 Buy Fresh Buy Local chapters in the United States coordinated by the national Food Routes Network and its regional chapter affiliates. The brand was originally developed in 2002 as part of the Pride of the Prairie Local Foods System initiative lead by the Land Stewardship Project along with partners Sustainable Farming Association of Minnesota, Morris Prairie Renaissance, Pomme de Terre Food Coop, Prairie Renaissance Cultural Alliance, University of Minnesota (the Morris campus, West Central Research and Outreach Center, and Extension), Sodexho Campus Services, and area farmers.[1]

 

Goal    short description of the policy or program goal  


 In 2007 Pride of the Prairie launched the Buy Fresh Buy Local Campaign in a marketing strategy to encourage the use of locally grown foods in the Upper Minnesota River Valley through sustainable processes. This local effort resulted in a brand that symbolizes the Upper Minnesota River Valley and its farms. It also enabled people to learn about food systems and how to make ethical and sustainable choices. Finally it brought together various community members involved in the process from the university to farmers themselves in making healthy and beneficial decisions.[2]

 

Goals of the Upper Minnesota River Valley Buy Fresh Buy Local Campaign:

• To expand local markets for sustainable grown local foods.

• To increase the consumption of local, healthy food.

• To diversity the economic base and agricuture landscape.

• To protect the natural resource of the Upper MN River Valley.[3]

 

Partner Benefits

     • Use of the market-tested label that conveys fresh and delicious foods to consumers.

     • Access to a toolkit of designs for promotional materials.

     • Access to promotional materials for resale, such as sturdy cotton grocery bags printed with the Buy Fresh Buy Local label.

     • Partner decal to post on building or vehicle windows.

     • Listed in the 2009 Local Foods Guide.

     • Listed on the Pride of the Prairie website Partners listing (www.prideoftheprairie.org)

     • Opportunities to help plan and participate in special BFBL events.

     • Opportunities to develop marketing collaborations through connections with other partners in the Upper MN River Valley BFBL Chapter.

     • Opportunities to promote appreciation and stewardship of the Upper Minnesota River Valley’s natural resources and recreational experiences.

     • Identification with a popular progressive movement to increase consumption of healthy foods, keep family farms finacially viable, and improve local economies.

     • Access to Pride of the Prairie “Foodies listserve” (UMMFOODIES@LISTS.UMN.EDU)—communication among members, sharing of articles,           meeting notices, etc.[4]

 

 

 

Cost    total policy or program cost; also include per person cost if available 


Partner Responsibilities

• Support local foods efforts in the Upper MN River Valley region to achieve the chapter goals.

• Use sustainable practices that conserve soil, protect water quality and wiildlife habitat, are humane to animals and fair to employees, business associates and consumers.

• Support publicity efforts of the Upper MN River Valley Chapter, using the styles, fonts, colors and designs as trademarked by Food Routes.

• Display the Buy Fresh Buy Local Upper MN River Valley Partner Circle.

• Collaborate with partners to develop local foods initiatives in the Upper MN River Valley.

• Post any events related to BFBL to the Pride of the Prairie “Foodies” listserv.

• Follow membership criteria when labeling 

products.[5]

 

Local Partner Fees:

• $10 for food producing farmers, food service, 

retailers, farmer markets, caterers serving local foods, and individuals (Vocal Locals)

• $25 sponsorship representing organizations including: non-profit organizations, churches, agencies, public institutions, chamber of commerce, and government.[6]

 

 

 

 

Implementation    describe how the policy or program is implemented (esp. who, how) 


Local Partner Fees:

• $10 for food producing farmers, food service, 

retailers, farmer markets, caterers serving local foods, and individuals (Vocal Locals)

• $25 sponsorship representing organizations including: non-profit organizations, churches, agencies, public institutions, chamber of commerce, and government.[7]

 

After the organization joins it is it's responsibility to follow the partner responsibilities above as well as the overall goals of the organization. Added in is a promise to change practices to minimize the use of oils and water and to protect the wildlife and to be fair to employees as well.

 

The following is taken from the agreement form partners must sign:

 

As a local partner of the Upper MN River Valley Buy Fresh Buy Local® Chapter, I agree to the following:

q My business/organization is located in/near and supports local foods efforts in the Upper MN River 

Valley region.

q I have paid my dues to BFBL Upper MN River Valley.

q I accept the goals of the Upper MN River Valley Buy Fresh Buy Local Chapter: to expand local markets for 

sustainably grown local foods, to increase the consumption of local, healthy food, to diversify the economic base and agriculture landscape, and to protect the natural resources of the Upper MN River Valley.

q I will use practices, on my farm or in my business, that conserves soil, protect water quality, and wildlife 

habitat, are humane to animals and fair to employees, business associates and consumers. Humane treatment of livestock means that animals are to engage in their natural behaviors, have sufficient space, shelter and gentle handling to limit stress, and are provided ample fresh water and a healthy diet without added antibiotics or hormones.

q I will support the publicity efforts of the Upper MN River Valley Chapter.

q I will display the Buy Fresh Buy Local Partner Circle.

q In creating advertising materials, I will use the styles, colors and fornts as trademarked by the Food Routes 

with no modification to maintain the integrity of brand and visual strength connection with locally grown goods or appropriate services, abide by trademark limitations.

q I will work with other chapter partners to develop local foods initiatives in the Upper MN River Valley region.

q I will post any events I host related to Buy Fresh Buy Local to the list serv.[8]

 

 

 

Evaluation    summarize any evaluation findings that policy or program effectiveness


  •  

 

 

Status    indicate whether this policy or program has been adopted in more locations or remains a proposal 


  • The Buy Fresh Buy Local program now includes many local partners such as the University of Minnesota 

 

Contact     contact information for sponsor of this policy or program 


Land Stewardship Project
Connect to farmers
Website: www.landstewardshipproject.org
Contact Person: Terry VanDerPol (Community Based Food Systems Program Director)
Phone: 320-269-2105
E-mail: tlvdp@landstewardshipproject.org

 

Sustainable Farming Association
Connect to farmers
Website: www.sfa-mn.org
Contact Person: Mary Jo Forbord (Executive Director)
Phone: 320-760-8732
E-mail: mforbord@sfa-mn.org

 

University of Minnesota, Morris
Service-Learning opportunities and student internships to assist and connect with farmers and organizations working on local foods and sustainable agriculture
Website: www.morris.umn.edu
Contact Persons: Jessica Beyer (Center for Small Towns--student interns/assistants); Argie Manolis (UMM Service-Learning); Carol McCannon (UMM Service Projects for students)
Phone & E-mail: Jessica at 320-589-6451, jbeyer@morris.umn.edu
Phone & E-mail: Argie at 320-589-6257, manolis@morris.umn.edu
Phone & E-mail: Carol at 320-589-6083, mccanncs@morris.umn.edu

 

West Central Regional Sustainable Development Partnership
Buy Fresh Buy Local campaign and membership
Website: www.regionalpartnerships.umn.edu
Contact Person: Dorothy Rosemeier (Executive Director)
Phone: 320-760-3735
E-mail: rosemeie@umn.edu

 

UM Extension
Farmers Market educational assistance and Buy Fresh Buy Local Farmers Market marketing
Web Site: www.extension.umn.edu
Contact Person: Ryan Pesch (Farmer marketer, Extension Educator)
Phone: 218-998-5794
E-mail: pesch@umn.edu
Food safety and food preservation information and programs
Contact Person: Roselyn Biermaier (Extension Educator)
Phone: 507-337-2813
E-mail: bierm005@umn.edu

 

 

 

Bibliography    link to any additional readings or websites related to this policy or program 


 
  1. Pride of the Prairie. About page .http://www.prideoftheprairie.org/about 
  2. Pride of the Prairie. About page .http://www.prideoftheprairie.org/about 
  3. Become a Upper Minnesota River Valley Buy Fresh Buy Local Chapter Partner. West Central Minnesota Regional Sustainable Developement Partnership.How to become a partner "Click Here" http://www.prideoftheprairie.org/freshlocal#why 
  4. Become a Upper Minnesota River Valley Buy Fresh Buy Local Chapter Partner. West Central Minnesota Regional Sustainable Developement Partnership.How to become a partner "Click Here" http://www.prideoftheprairie.org/freshlocal#why 
  5. Become a Upper Minnesota River Valley Buy Fresh Buy Local Chapter Partner. West Central Minnesota Regional Sustainable Developement Partnership.How to become a partner "Click Here" http://www.prideoftheprairie.org/freshlocal#why 
  6. Become a Upper Minnesota River Valley Buy Fresh Buy Local Chapter Partner. West Central Minnesota Regional Sustainable Developement Partnership.How to become a partner "Click Here" http://www.prideoftheprairie.org/freshlocal#why 
  7. Become a Upper Minnesota River Valley Buy Fresh Buy Local Chapter Partner. West Central Minnesota Regional Sustainable Developement Partnership.How to become a partner "Click Here" http://www.prideoftheprairie.org/freshlocal#why 
  8. Become a Upper Minnesota River Valley Buy Fresh Buy Local Chapter Partner. West Central Minnesota Regional Sustainable Developement Partnership.How to become a partner "Click Here" http://www.prideoftheprairie.org/freshlocal#why
  •  

 

Footnotes

  1. Pride of the Prairie. About page .http://www.prideoftheprairie.org/about
  2. Pride of the Prairie. About page .http://www.prideoftheprairie.org/about
  3. Become a Upper Minnesota River Valley Buy Fresh Buy Local Chapter Partner. West Central Minnesota Regional Sustainable Developement Partnership.How to become a partner "Click Here" http://www.prideoftheprairie.org/freshlocal#why
  4. Become a Upper Minnesota River Valley Buy Fresh Buy Local Chapter Partner. West Central Minnesota Regional Sustainable Developement Partnership.How to become a partner "Click Here" http://www.prideoftheprairie.org/freshlocal#why
  5. Become a Upper Minnesota River Valley Buy Fresh Buy Local Chapter Partner. West Central Minnesota Regional Sustainable Developement Partnership.How to become a partner "Click Here" http://www.prideoftheprairie.org/freshlocal#why
  6. Become a Upper Minnesota River Valley Buy Fresh Buy Local Chapter Partner. West Central Minnesota Regional Sustainable Developement Partnership.How to become a partner "Click Here" http://www.prideoftheprairie.org/freshlocal#why
  7. Become a Upper Minnesota River Valley Buy Fresh Buy Local Chapter Partner. West Central Minnesota Regional Sustainable Developement Partnership.How to become a partner "Click Here" http://www.prideoftheprairie.org/freshlocal#why
  8. Become a Upper Minnesota River Valley Buy Fresh Buy Local Chapter Partner. West Central Minnesota Regional Sustainable Developement Partnership.How to become a partner "Click Here" http://www.prideoftheprairie.org/freshlocal#why

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